Travel + Leisure is a world leading travel company but lacked shared operational foundation. Despite strong creative output, there was no single source of truth for SLAs, SOPs, or cross-team documentation. The challenge: document processes but also align how creative work actually moved through the organization.

Although hired as a digital designer, I helped initiate the creation of the Digital Menu with the goal to create a single source of truth for cross-team collaboration. I mapped processes, workflows, and terminology to create clear guides on ownership, expectations, and handoffs.

I collaborated directly with the Director of Digital Marketing for over nearly a year in weekly sessions owning refinement based on feedback from teams and senior leadership. The final system was delivered as a PDF to prioritize organizational readiness and adoption.

This project established a clear operational foundation, with shared metrics suggesting a 35% improvement in delivery speed, clearer ownership, and smoother collaboration across previously siloed teams.

It also reinforced that documentation alone does not solve systemic issues. Lasting change requires buy-in, reinforcement, and empathy for how teams actually work. Tools like this will enable better collaboration, but only deliver results when people actively embrace them.