BRAND IDENTITY & WEB DESIGN

Autumn & Oaks

Autumn and Oaks seasonal styling logo as overlay woman rearranging plants on outdoor wooden bench

  • Autumn & Oaks, a seasonal porch styling service in Raleigh, NC, was launching a new business and needed a brand identity and web presence that reflected the founder’s love of seasonal beauty and thoughtful design. The challenge: the client needed a visual representation to convey professionalism and approachability while standing out in a competitive local market.

  • After conducting competitors research, I translated these insights into a full brand identity and web experience that reflected Autumn & Oaks unique approach to exterior styling services. This included developing a logo, iconography, mood board, color palette, and accessible color pairings that could be applied across digital and print.

  • Within the first 30 days, the website attracted over 650 visits, including 272 unique visitors, signaling strong early awareness for a new local business. Visitors consistently complimented the site’s design, reinforcing the brand’s positioning and elevated service offerings.

Website design centered on brown background features fall porch decor imagery with pumpkins, a promotion for seasonal styling services, and a sign-up section for updates
A light blue door adorned with pumpkins and dried corn stalks, and lantern. Text reads “bring your porch to life” evokes a cozy atmosphere on a porch
Assorted pumpkins in white and orange sit on a doorstep next to a large terracotta pot with greenery. Text reads "in every season," creating cozy atmosphere on a porch.
Three beige circles on a dark green background with icons of a house entrance with pumpkins, a sign that reads local, and a pumpkin with autumn leaves.
Woman in black tank and jeans arranging pumpkins on brick steps adorned with assorted pumpkins, greenery and fall wreath on the blue front door.
Two business cards on a dark blue background. The top card displays "Autumn & Oaks, Seasonal Styling" with a leaf logo. The bottom card shows "Angela Richard, Founder & Stylist," with contact details.
Website design centered on burgundy background features styling packages, add-ons, a step-by-step process, and a FAQ section for seasonal styling services.
A vibrant autumn display featuring pumpkins, chrysanthemums, and leafy greens, with a "Autumn & Oaks Seasonal Styling" logo overlayed in the center.
A welcoming front porch with a wooden door decorated with a wreath and surrounded by pumpkins and autumn flowers, creating a cozy fall atmosphere.

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