DIRECT MAILER & TEMPLATE DESIGN

RCI New Member Welcome Kits

Business stationery set featuring a letterhead, business cards, and envelope on a light purple surface. A silver pen lies beside them. Shadows create a soft, professional tone.

  • RCI’s New Member Welcome Kits included a member ID card, welcome letter, envelope, and 12-page self-mailer. The current files were outdated, expensive to produce, and lacked member personalization. The challenge: introduce a new form factor and create new print ready files that tailored content to different audience segments with dynamic data.

  • I designed and built master InDesign templates for each piece of collateral, incorporating print-ready layers for guides, co-branding, and dynamic data to support audience personalization, and delivered over 25 finalized files for printer production.

  • The redesigned welcome kit resulted in over $245,000 in annual production savings and provided reusable templates for future campaigns while supporting a highly personalized member experience, integrating print campaigns into a cohesive onboarding journey.

A welcome kit includes a welcome letter, informational brochure, and two membership cards, from RCI centered on a light blue background.
Text on a pink background reads "MORE OPTIONS, MORE SAVINGS" repeated three times in bold pink letters.
Red envelope on light yellow background with front design showing a cobblestone street in Europe in arch on right and text left aligned that reads: "More trips, more options, more destinations.
Two graphics showing front and back booklet on a light teal background.
Vertical aligned collage of inside booklet with tropical images, step-by-step guides, and tips on vacation planning.
Tropical beach scene in arch on light blue background with tall palm trees leaning over white sand, blue sky, and calm ocean. A tip overlay suggests booking on white background with yellow checkmark centered.

“I can’t thank you enough for ALL the hard work! You took  on these large initiatives with a positive attitude, a creative mindset, and detail oriented diligence that was consistent day after day and month after month. This project continued to grow arms and legs, yet you mastered every new addition with ease, while also helping keep everything organized and tracked. Thank you for all your contributions, these enhancement wouldn't have been possible without you.”

Senior Marketing Specialist

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