MULTI-BRAND PAID MEDIA CAMPAIGNS

Panorama Travel Solutions

Panorama Travel Solutions logo left, vertical collage on right of paid media designs of families, beach scenes, and savings details on blue background.

  • Panorama Travel Clubs needed a multi-brand paid media campaign across Heroes Vacation Club, Armed Forces Vacation Club, and NAR Travel Club. The challenge: each brand was requesting six audience segments across display, demand gen, and paid social requiring hundreds of static and animated asset variations within a 30 delivery day window.

  • To meet these demands, I leveraged Creatopy (now the Brief AI) to streamline asset creation and export. I owned the project end-to-end, designing, building, animating, and exporting 900+ static and animated assets. This workflow allowed me to manage all variations for on-time delivery across multiple audiences and channels.

  • All 900+ assets were delivered and successfully launched across all brands and audience segments and supported strong paid media performance:

    • Heroes Vacation Club: 11K+ paid search sessions, 578 registrations, $25K+ attributed revenue

    • Armed Forces Vacation Club: 97K paid search sessions, 5K registrations, $228K+ attributed revenue

    • NAR Travel Club: 5K paid search sessions, 300 registrations, $25K+ attributed revenue

Assorted sized paid media designs in vertical college with animation of families, beach scenes, and savings details on blue background.
A couple sits on a beach under an orange umbrella, facing the ocean. They sit on blue mats, with a bag and water bottle beside them. Text above reads "NAR Travel Club" and "NAR Realtor Benefits" on a clear sky.
Social media mockup on phone animated of three images families, beach scenes, and savings details on blue background.
Social media mockup on phone animated of military familys with text that reads” Travel Deal for military families on beige background.
Assorted sized paid media designs in vertical college with animation of military families, travel destinations or orlando, san francisco, and las vegas with savings details on beige background.
A family of four joyfully walks hand in hand on a sunlit beach, dressed in white. The "Armed Forces Vacation Club" logo appears above them.
A joyful family of four enjoys a beach day with two young children on their shoulders with "Heroes Vacation Club" logo appears above them.
Social media mockup on phone animated to show heroes, police, nurse, firefighters with text that reads” Travel Deals for Heroes” on blue background.
Assorted sized paid media designs in vertical college with animation of heroes, hotel room and pool, and savings details on blue background.

“I TEARS OF JOY! Thank you SO much for your work on these. I know it was A LOT, but these are going to be so beneficial as we grew these clubs. So excited to how to the hard work pays off :)

Senior Marketing Specialist

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