Breakthru Beverage Group is a leading North American beverage wholesaler for 100+ wine, spirits, and beer brands across 16+ markets. The challenge: create high-impact digital campaigns that allowed featured brands to stand out while respecting regional regulations.

I supported campaigns for the content and marketing teams primarily email based with supporting social assets. My work spanned creative development, execution, deployment and audience segmentation. With end-to-end ownership, I ensured campaigns balanced creativity with regulatory constraints.

Across the email campaigns I supported, the work achieved an average open rate of 18% and a click-through rate of 4.41%. These campaigns successfully spotlighted priority brands across markets while maintaining compliance and creative impact.